SONCHUNG

CAREER HIGHLIGHTS​​

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Passionate Lead Designer with extensive experience and knowledge gained through 200+ projects encompassing consumer electronics, medical, diagnostic equipment, furniture, sports, life enriching products as well as UI/UX graphical and user-centric design. Proven track record of leading compelling design aesthetics, defining product DNA, market implementation and mass production.  Below are some highlights from my 18+ year career.   

 

EQUINOX POS SYSTEM  –  Principle Designer leading all design aesthetics for LUXE 8000i and LUXE 6000m POS payment terminals and devices, launched in 2017 as their new design DNA and full roll out for US and Canada production.  DFMA detailing and internal component integration.  Creation of attachable power modules with built-in printer.  

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MAKO INVENT – Director of Design, promoted from Senior Industrial Designer & Design Manager positions. High level leadership role in charge of fast paced studio that handles 80 + projects yearly.  Integral part in the growth and expansion of firm, growing from a 5 member team based in Toronto, to a 20 member company with additional studio in Austin TX.   

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IMRIS – VISIUS Surgical Theatre  – Lead Designer & PM, defining the design DNA of entire product line.  Successfully completed the OR Navigation Camera with compelling aesthetics and superior project management, resulting in securing 5 additional projects (totaling $ 900 K), all of which were to follow the same design language.  This included Lead Designer roles for the Robotic Surgery Command Console and iCT Scanner projects.

CELLAEGIS DEVICES – AutoRIC (Remote Ischemic Conditioner) - Lead Designer and listed as co-inventor on U.S Patents. Conducted the initial Feasibility Analysis and developed the proof of concept prototype and renderings used to secure start-up investment capital. This device is now CE labelled and in final stages of FDA approvals. Designed under ISO 9001 / 13485 QMS Medical Quality standards.

MASS EDI – Mass Multiples Viewing System - Designed a unique multi-monitor system, in 2, 3, 4 and 6 configurations. Listed as co-inventor on patents for Quick Release and Screen Rotation design.  Promoted to role of Lead Designer while fulfilling a 1-year internship. Remained on for an additional year to complete the project before heading back to school for completion of degree. High level involvement throughout the entire design process, from first concept sketches to production set-up to final sales through the DELL website.

 

 

PROFESSIONAL EXPERIENCE

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TENSEN Design Inc. (2017 - Present​)

​Design Consultant (Mississauga, ON)
++ Joined team to design, develop, prototype, DFMA detailing and production set-up of outdoor drive-thru menu displays for  

      STRATACACHE Inc., a key content and hardware provider to major corporations such as McDonalds & Starbucks. 

++ Developed and build pre-production testing units for CE, UL and IP56 certification, create production & assembly instructions.

++ Lead role at production facilities in Dayton Ohio, tasked with set-up and training teams on proper assembly procedure 

++ Creation of sub-assembly instructions and off-line sub-assembly stations. Set up Quality Assurance testing procedures. 

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DESIGNLORE PDED Inc.  Toronto, ON. (2016 - 2017)

​Design Consultant (Toronto, ON)
++ Leadership role in charge of all design aspects for the EQUINOX L-SERIES LUXE 8000i and LUXE 6200m POS payment      

      terminals and devices. Launched in 2017 as their new design DNA and aesthetic language.  

++ Design For Manufacturing and Assembly (DFMA) detailing of plastic parts and internal component optimization. 

++ Designed additional products including attachable power modules with built-in printer and All in one Smart Hub.

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MAKO Invent Inc.  Toronto, ON. (2013 - 2016​)

​Director of Design (Toronto Studio)

​++ Key leadership role in guiding clients, both start-ups and establish corporations, through all phases of design process and

      best path forward to commercialization.

++ Provide guidance in all aspects of the design cycle from sketching through to prototyping, certifications, graphic design,

      packaging, production and  delivery to store shelves.

++ Develop and implement appropriate design processes and marketing strategies to facilitate the effective growth of Mako Invent's 

      portfolio, engineering expertise and product development services.

++ Decision maker in the hiring of new Industrial Design and Engineering members.  Assimilating them to company culture and providing

      the guidance they need to grow and thrive.

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KANGAROO DESIGN & INNOVATION Inc.  Toronto, ON. (2006 - 2012)​

Sr. Lead Designer / Project Manager (Sept 2008 - Aug 2012)

++ Key role in leading complex projects to successful completion by defining and driving the design vision through to final delivery 
++ Manage and build relationships between clients, marketing, vendors, industry experts, engineers and designers
++ Ensure all design deliverables meet and exceed the highest standard of innovation, aesthetic appeal and user productivity, while

      conscious of manufacturability and final cost of goods
++ Extensive and daily use of SolidWorks using base parts within large scale top-down assemblies, shared and modified between clients

      and internal team members 
++ Strong ability to create complex 3D surface models and generate production ready files and drawings

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Project Manager / Industrial Designer (July 2006 – Sept 2008)​
​++ High level of interaction with clients and vendors to deliver design solutions that meet and exceed expectations
++ Conduct and create initial Feasibility Analysis reports to validate Client's ideas and to identify potential issues 

++ Assemble and manage teams to investigate appropriate technologies, competitive market landscape and potential business

      opportunities
++ Organize conference calls and online meetings with all stakeholders to present designs and review technical details

 

​MASS ENGINEERED DESIGN Inc. Toronto, ON. (1998 – 2006)
Lead Designer / Production Supervisor,   (June 2001 – June 2006)

​​++ Created the design vision and developed the entire product line for the MASS Multiples Viewing System
++ Designed unique and industry leading features for flat screen monitors and aluminum cast base structures
++ Developed packaging systems and Graphic Designs for Monitors and structure configurations
++ Conducted product presentations to key buyers such as DELL, NBC, Ernst & Young, and Ford Motor Co.
++ Initiate and implement design revisions with domestic and overseas suppliers.  Coordinate supply chain delivery

​++ Streamline production by developing assembly instructions, sub-assembly stations and QA procedures

​++ Manage logistics and coordinate product launch trade shows in Las Vegas (Comdex 2000), New York & Toronto

++ Designed projects for other key clients such as BLACK & DECKER, POLYCOM, MDS Sciex, BARRINGER and BRITA



Industrial Designer, Internship    (Sept. 1998 – Aug. 2000)
​++ Collaborate with senior designers to develop concept iterations, foam models and presentation renderings
​++ Acquired valuable rapid prototyping skills and knowledge by utilizing in-house SLA, SLS and CNC machinery
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ORTHOLOGIC CANADA, Pickering, ON (Summer1998)

Industrial Designer – Internship
++ Assist senior designers in the design refinement of CPM (Continuous Passive Motion) Rehabilitation Systems.
++ Conduct UI exploration and concept sketches for Electromagnetic Bone Growth Stimulator and Elbow CPM device​

  

TECHNICAL SKILLS​
      
3D Cad Programs:       SolidWorks 2005 - 2019 SP3.0 (Expert Level), ProE (Intermediate), Fusion 360 (Novice)
2D Systems:                  PhotoShop CS 6, Illustrator CS 6, SketchBook Pro 6, InDesign, Premier Pro 6
Microsoft:                      MS Project, PowerPoint, Word, Excel, Outlook

Rendering:                    KeyShot 6.0, Photoview 360 

Management tools:      Basecamp, Wrike, Mind Map, Solidworks PDM

   
++ Experience with WACOM Intuos tablets.  Expert level in Photoshop, Illustrator, Indesign presentation creation 
++ Excellent 2D sketching and concept generation skills.  Able to create compelling presentations and tight renderings
++ Expert Solidworks skills in surfacing, sheet metal design, renderings and working within large assembles among multiple users
++ Exceptional problem solving and project management abilities, trained under ISO13485 Medical QMS system, certified   

      training in MS Project.

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EDUCATION

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1995 - 2001 *                   Bachelor of Industrial Design, B.ID with Distinction
                                        CARLETON University, School of Industrial Design, Ottawa, ON.​

 * includes 27 months of paid internships​

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SUMMARY

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​Versatile, creative forward thinking Sr. Industrial Designer with strong ability to generate, develop and communicate innovative product solutions that are within cost targets and meet market needs.  

 

A loyal team player with the ability to focus and adapt quickly to changing project requirements due to strong organization and project management skills. 

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Technical knowledge combined with respectful personality enables effective collaboration with designers, engineers and vendors to attain winning design solutions.

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REFERENCE

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​* Available upon request

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